Month: September 2021

Mind The Gap? – The Olympics Got More Media Attention Than The Paralympics But Not Anymore

The 2020 Tokyo Summer Paralympics were officially kicked off a few days back on the 24th. Were you aware of that even before reading this? If you weren’t, don’t feel too bad.  In a study conducted by Anne V. Golden in 2003 on the varying coverage between the 2002 Olympics and Paralympics, it was found …

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3 reasons why you should hire an event agency

When it comes to business, choosing your investments wisely is an integral part of your organisation’s well-being. In their list of things to consider as an important investment, most companies would probably be quick to scratch off ‘event management’. Logically speaking, this is reasonable. Why spend on hiring event agencies when they can just get …

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